Mobile app usage continues to grow exponentially. As of 2024, smartphone users have reached over 6.8 billion globally. According to market data, 1.2 billion smartphones were shipped in 2023, reflecting a steady demand for smart devices despite global economic shifts. As a result, businesses are increasingly turning to mobile apps to stay relevant and engage their customers more efficiently.

Mobile apps allow companies to deliver services, collect customer data, and enhance Return on Investment (ROI) by providing loyalty programs, personalized experiences, and direct communication channels. Whether you are a business owner looking to build an app or considering app development as a career, knowing the process, costs, and platforms available can help you succeed.

The cost of developing an app depends on several factors, such as app complexity, platform, and features. Below is a breakdown of current costs:

• Basic Apps (e.g., calculators, flashlights): Around $20,000 – $50,000
• Mid-Range Apps (with user profiles or in-app purchases): $75,000 – $150,000
• High-End Apps (real-time GPS tracking, communication features, AI integrations): $300,000 or more

Factors that influence cost:

1. Platform iOS vs. Android: Native apps developed separately for both platforms can be more expensive.
2. Features Real-time data, custom profiles, and secure login require backend infrastructure.
3. Development Method Hiring developers increases costs, whereas no-code platforms offer affordable alternatives.

There are several ways to build a mobile app, each with distinct advantages and costs:

1. Native Development (Low-Level Coding):
   • Requires advanced coding skills or experienced developers.
   • Produces high-performance apps but comes at a premium cost.
   • Separate development is required for Android and iOS, effectively doubling the workload.
2. Hybrid Apps:
   • Uses frameworks like React Native or Flutter to develop apps that run on both Android and iOS.
   • Cheaper than native apps, but performance might be slightly lower.
3. Rapid App Development Platforms:
   • These tools allow developers to build apps quickly by automating parts of the coding process.
4. No-Code / Low-Code App Builders:
   • Platforms like Adalo, Appgyver, or Thunkable offer drag-and-drop interfaces.
   • Ideal for non-developers, as apps can be built quickly and without coding.
   • Greatly reduces cost, though more complex apps may still require custom development.
5. Cookie-Cutter Apps:
   • Template-based apps that can be customized but have limited functionality.
   • Best suited for small businesses or hobbyists.

If you are exploring a DIY approach, no-code platforms allow you to build apps without programming knowledge. These platforms provide templates and plugins to add essential features (like login pages or shopping carts) with minimal effort.

Popular platforms include:

• Adalo
• Glide
• Thunkable
• Bubble

These platforms let you design and develop an app quickly. However, to publish the app on app stores (Google Play, App Store), you’ll need to subscribe to a paid plan. Most platforms offer trial versions so you can experiment before committing.

No-code platforms are gaining popularity because they reduce the time and cost of app development. They are comparable to website builders like Wix or Squarespace allowing users to focus on design and functionality while the platform handles the backend infrastructure.

These platforms also:

• Integrate with third-party plugins for payment, analytics, and authentication.
• Provide cross-platform builds, allowing simultaneous development for iOS and Android.
• Offer resources and tutorials, making it easy to get started and learn independently.

Creating a mobile app can take anywhere from a few weeks to several months, depending on the complexity.

• Simple Apps: 2-4 weeks
• Mid-Level Apps: 3-6 months
• Complex Apps: 6-12 months or more

Apps like Uber or Tinder, which require advanced features (GPS tracking, messaging, payments), will take longer and involve a team of developers. However, no-code platforms allow even complex apps to be developed within 6-8 weeks, significantly reducing traditional timelines.

In the past, businesses had to choose between iOS and Android. However, in 2024, most developers use cross-platform frameworks or no-code builders to create apps for both platforms at once.

If you are developing a high-end app (like a game or an augmented reality app), native development may still be the better option. But for most business apps, using a no-code or hybrid platform is more efficient.

Yes! In 2024, anyone can build an app without needing a technical background. No-code platforms have made mobile app development accessible, fast, and affordable. With the right platform, you can focus on design, branding, and user experience while the platform takes care of the backend and publishing process.

If you plan to build your own app, start with a no-code platform to save time and resources. Whether you are developing an app for your business or exploring new ways to engage your audience, mobile apps are one of the best ways to stay competitive in the digital world today.

Here is the updated version of the article for 2024, with corrections and improvements to reflect the most recent trends in mobile app development and business strategy:

Mobile apps have become a must-have tool for businesses of all sizes in 2024, with smartphone usage continuing to surge globally. As businesses seek to remain competitive, they rely on apps not just for product and service delivery but also for enhancing customer experiences, marketing, and brand loyalty. Below are the most effective ways businesses use mobile apps today, along with their benefits.

The way businesses interact with consumers has evolved. Todays consumers expect speed, convenience, and personalization. Mobile apps meet these expectations by offering instant access to products and services.

• Retailers like Amazon and Walmart make it easy to browse, order, and track purchases through apps.
• Apps allow businesses to provide personalized recommendations and instant notifications about sales or updates, leading to higher customer satisfaction and engagement.

Branding today goes beyond traditional ads; mobile apps are essential to modern brand marketing strategies.

• Apps reinforce branding by integrating logos, color themes, and tone directly into the user experience.
• Companies like Nike and LOreal use their apps not only for transactions but also to promote their brand identity through curated customer experiences and exclusive content.

With mobile apps, businesses gain access to valuable user data that can further fine-tune brand strategies and help better understand their audiences.

Customers value instant access to information. Apps enable businesses to respond promptly to inquiries through in-app chat support, notifications, and feedback forms.

• Unlike websites, apps provide more personalized communication channels, allowing customers to access their profiles and order histories with ease.
• Fast responses via live chat and push notifications improve customer satisfaction, increasing the likelihood of conversion.

High customer retention is a key metric for success, and loyalty programs integrated into apps help improve retention by rewarding customers for repeat purchases.

• Starbucks excels at this through its app-based rewards system, encouraging users to collect points and redeem them for free items.
• Offer cashback or point-based systems within your app to give customers an incentive to return.

Loyal customers are more likely to become brand advocates, generating organic marketing through recommendations and positive reviews.

In 2024, businesses need to keep up with consumer demands for speed and accessibility. Apps offer faster interactions than websites and are better equipped for instant communication and mobile-first experiences.

• A well-designed app ensures better user experiences and helps businesses stay competitive in industries where customers expect mobile accessibility.
• McDonald’s and Domino’s Pizza use mobile apps to offer faster service options, including pre-orders, delivery tracking, and exclusive deals, which help them stay ahead in the food industry.

Mobile apps drive engagement by allowing businesses to send personalized offers and content directly to users.

• Use segmented targeting to offer discounts, special promotions, or relevant products based on user preferences.
• Features like gamification and rewards programs increase user engagement and lifetime value.
• Ensure your app design focuses on user experience (UX) and accessibility to keep users hooked.

A mobile app serves as a direct marketing channel, allowing businesses to interact with customers without relying on intermediaries like social media algorithms.

• Push notifications outperform email campaigns, with higher opt-in and engagement rates. Apps allow companies to deliver real-time updates and limited-time offers, encouraging instant action.
• Example: Push notifications from retail apps often lead to higher conversion rates compared to traditional email newsletters.

Integrating apps with social media platforms increases visibility and drives organic growth.

• Apps can feature social login options, making it easy for users to sign up and share content.
• Encourage users to promote your brand on platforms like Instagram, TikTok, and Facebook by offering rewards for sharing their experience.
• Red Bull TV’s app does this effectively, integrating entertainment with social sharing to reach wider audiences.

Mobile apps enhance customer service by allowing self-service options and faster support resolutions.

• Embedding FAQs, chatbots, and automated responses within apps reduces the workload on support teams.
• Example: Banking apps like those from Chase and Wells Fargo use in-app support and alerts to provide timely updates, reducing the need for customer service calls.

Apps provide businesses with rich data, offering insights into user behavior, demographics, and preferences.

• Use analytics tools like Firebase or Amplitude to track important metrics such as user retention, session duration, and purchase patterns.
• Starbucks leveraged data from its app to enhance its loyalty program, attracting over 17 million active subscribers.

A branded app gives businesses full control over how they interact with customers and secure transactions.

• Custom security measures can be implemented to protect customer data, unlike third-party platforms with limited control.
• Apps also allow scalability, growing alongside your business needs without significant restructuring.

Mobile apps enable businesses to offer exclusive services and features that set them apart from competitors.

• Example: Uber and Lyft differentiate their services through features like real-time tracking and one-tap payments.
• Use push notifications and click-to-call features to simplify customer interactions and improve conversions.

Collecting feedback is essential for improving products and services. Mobile apps offer seamless feedback mechanisms such as:

• Surveys and widgets within the app, making it easy to gather user opinions.
• ‘Rate my app’ prompts, which help boost your app’s visibility and reputation in app stores.
• Instant polls and forms, allowing businesses to get quick feedback on new features or offers.

These insights help businesses improve their offerings continuously and enhance customer satisfaction.

Mobile apps are no longer optional, they are a critical component of business success. Whether you want to enhance customer experience, build brand loyalty, or gather valuable insights, investing in an app will give you a competitive edge. In a world where mobile-first experiences dominate, businesses that adopt effective app strategies will thrive.

If you are not already using a mobile app, it is time to build one. Whether you choose to hire developers or use no-code platforms, the benefits are worth the investment.

Building a mobile app is more straightforward today, thanks to no-code tools, hybrid frameworks, and advanced project management techniques. However, following a structured plan is essential to avoid costly mistakes and ensure success. These 11 steps will walk you through the entire process, from idea to deployment and beyond.

Step 0: Validate Your App Idea

Before diving into development, ensure you have a viable idea that addresses a real problem or fills a specific need in the market.

• Your idea doesn‘t need to be 100% original, many successful apps are improved versions of existing concepts.
• Ensure your app offers something unique compared to competitors. You might add exclusive features or target a new niche (e.g., a fitness app tailored to seniors or a pet-care service with ride-sharing).
• Pro tip: If your app complements an existing business (e.g., ecommerce store, restaurant, or salon), enhance mobile functionality for users to manage appointments or shop conveniently.

Step 1: Define Your Goals and KPIs

Set SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) to guide your development efforts. Goals must align with both user needs and your business objectives.

• Example goal: Reduce shopping cart abandonment by 20% within six months.
• Use KPIs (Key Performance Indicators) to track success, such as user downloads, engagement rates, and retention metrics.

Step 2: Conduct Market Research

Conduct comprehensive research to ensure market demand and validate your app‘s idea.

• Tools for research: Use Google Trends, conduct customer surveys, and analyze competitor apps.
• If your app is an extension of your business, gather feedback from existing customers on what features they need. For new concepts, engage with focus groups or run beta tests.

Step 3: Decide on Core Features

Focus on your app‘s core features to avoid feature creep and keep costs under control.
Some popular features to consider include:

• Push notifications
• GPS tracking
• Ecommerce cart integration
• Booking system
• User profiles with authentication

Simplify your app during early development. Add only essential features for an MVP (Minimum Viable Product) and introduce additional functionalities in later updates.

Step 4: Create a Wireframe

A wireframe is a visual blueprint that maps out the app‘s user journey.

• Tools for wireframing: Use tools like Figma, Adobe XD, or Balsamiq.
• Keep the wireframe focused on the flow and structure, without worrying too much about design aesthetics at this stage.

Step 5: Choose the Right Development Method

In 2024, there are several ways to develop an app. Select the one that aligns with your budget, timeline, and technical skills.

1. No-Code/Low-Code Builders

• Best for non-developers. Platforms like Thunkable, Adalo, or Glide offer templates for iOS and Android apps.
• Ideal for small business apps or MVPs, but customization can be limited.

2. Hybrid Development (e.g., Flutter, React Native)

• Write the code once and deploy it on both iOS and Android.
• More cost-effective than native development but may have slight performance trade-offs.

3. Native Development (Swift for iOS, Kotlin for Android)

• Best for high-performance apps (e.g., gaming, augmented reality).
• Most expensive and time-consuming but offers superior performance.

4. Rapid App Development (RAD) Platforms

• Allows faster prototyping. Ideal for creating internal business apps with minimal development skills required.

5. Cookie-Cutter App Builders

• Pre-configured templates with limited customization. Good for simple projects like event apps but not suitable for scaling.

Step 6: Research Existing Solutions

Before building anything from scratch, check for pre-built solutions.

• Use third-party plugins or APIs for common functionalities such as payment processing (Stripe), analytics (Firebase), or push notifications (OneSignal).
• Infrastructure services like AWS or Google Cloud offer scalable backend solutions, saving time and reducing costs.

Step 7: Create Technical Specifications (Tech Specs)

Convert your wireframe into detailed technical specifications for developers.

• Outline the backend infrastructure, including databases, servers, and APIs required for your app to function.
• Consult with developers to identify potential bottlenecks and technical challenges early on to avoid costly adjustments later.

Step 8: Set Measurable Milestones

Break your project into phases or milestones to manage progress efficiently.

• Example milestones: Wireframe completion, backend setup, MVP development, and beta testing.
• Agile development methodologies (e.g., Scrum) help teams stay flexible and responsive to changes.

Step 9: Develop an MVP (Minimum Viable Product)

Start by building the MVP version of your app, one with only the core features required to function.

• Launching an MVP allows you to test your concept early and gather real-world feedback.
• Iterate based on feedback before adding more complex features in later versions.

Step 10: Quality Assurance (QA) and Testing

Testing is crucial to ensure a smooth user experience and bug-free app.

• Conduct device-specific tests (iOS, Android, tablets, etc.) to detect platform-related issues.
• Perform both functional and usability testing.
• Tools like TestFlight (for iOS) or Firebase App Distribution help with beta testing across multiple devices.

Hire a QA specialist to ensure the app functions under various scenarios, including offline use. Encourage friends and colleagues to test your app and collect feedback from real users during this phase.

Step 11: Deploy and Launch

After testing, it’s time to launch your app on the Apple App Store and Google Play Store.

• Ensure your app complies with the submission guidelines for both platforms.
• If you’re using a mobile app builder, the platform team will often handle the deployment process for you.
• Use ASO (App Store Optimization) to improve your app’s visibility and increase downloads.

Post-Launch Considerations

Deployment is just the beginning, ongoing improvements and updates are essential for success.

1. Marketing Your App

Create a multi-channel marketing strategy to attract users.

• Promote your app through social media ads, email campaigns, and content marketing (e.g., videos or blog posts).
• Use TikTok and Instagram ads if targeting younger audiences.

2. Track KPIs and Analyze Performance

Monitor critical KPIs, such as:

• Downloads vs. uninstalls
• User engagement and retention rates
• Revenue from in-app purchases or subscriptions

Use tools like Google Analytics or App Annie to track performance and optimize accordingly.

3. Gather User Feedback

User feedback is essential for continuous improvement.

• Use in-app surveys and review prompts to understand what users like or dislike.
• Incorporate the feedback into your feature roadmap to keep users engaged and prevent churn.

Conclusion

Building an app can seem daunting, but following a structured 11-step plan makes the process more manageable. Whether you’re developing a simple MVP or a feature-rich business app, research, planning, and testing are critical to your success.

In 2024, no-code tools and hybrid platforms make app development accessible to everyone. With ongoing marketing efforts and data-driven improvements, your app can become a powerful asset for your business.